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Real Estate Doesn't Have to Be So HardÂ
 Ready for your dream business ---Â
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Meet Paul Fig.
Business Advisor + Personal CoachÂ
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There’s no shortage of coaching options for real estate agents—so why work with me?
Because I’ve helped countless agents unlock their potential using a straightforward, sustainable approach that actually fits real life. No fluff. No overwhelm. Just real, lasting progress.
Most agents come to me stuck in the grind—showing homes, writing offers, negotiating deals, constantly putting out fires. That’s working in your business. And yes, it’s necessary.
But if that’s all you do, you stay in the same exhausting cycle, year after year.
Working on your business is different. And it's a necessary process if you want to have a dream business.
It means stepping back to evaluate what’s working, what’s not, and where you really want to go. It’s about making intentional decisions around your systems, your time, your clients, and your income. It’s stepping into the role of Boss, not just operator.
I help agents strike the right balance—so you can stay productive in your business while building something sustainable and aligned on your business.
Because here’s the truth:
If you don’t design your business, it will design you. And part of that design must include a simple process for continuous improvement and growth.
That’s exactly why I created the Foundational Improvement + Growth (FIG) Method—a clear, practical approach built to help agents streamline, focus on what truly matters, and grow intentionally.
The FIG Method is shaped by over 30 years of experience in L.A.’s luxury real estate market, a background in research engineering, ongoing studies in psychology and personal development, and years of coaching agents at every stage of their career.
My work with agents begins with the Your Dream Business Challenge—a structured, 6-week program supported by personalized, one-on-one coaching. It’s not one-size-fits-all. It’s built around you—your goals, your experience, and your life.
From there, we tailor ongoing support based on where you’re headed next.
Curious? Let’s connect and see if this approach is right for you.
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The FIG Method.
FUNDAMENTAL IMPROVEMENT + GROWTH - The 7-step FIG Method is a structured, holistic approach designed to help real estate agents transform their business from the inside out. It serves as the core framework in all our coaching and programs, guiding agents through an intentional process of improvement and growth.
The FIG Method creates a repeatable loop for continuous progress—so you can consistently evolve your business to match your goals, values, and life stage.
Whether you’re seeking more clarity, better systems, or a smoother path forward, the FIG Method is built to help you:
    •    Gain clarity about what matters most
    •    Build consistency in your business routines
    •    Increase confidence in your ability to lead and grow
    •    Improve your effectiveness and efficiency
    •    Close the gap between where you are now and where you want to be
Best of all, it’s not complicated to implement. With the right guidance, agents often find that the FIG Method feels natural, actionable, and surprisingly energizing.
It’s how sustainable, successful businesses are built—step by step.
Our 7-step Method.
1. Analyze
2. Visualize
3. Strategize
4. Plan
5. Take Action
6. Review
7. Document
One-to-One Coaching.
Personalized. Collaborative. Impactful.
Initially, our program is delivered to all agents through individualized, one-to-one coaching sessions—designed to meet you exactly where you are in your business and life.
Using a collaborative coaching approach, we work as partners to uncover challenges, clarify priorities, and co-create strategies that align with your unique goals. This is not a group program or cookie-cutter solution. It’s a focused, tailored experience built around you.
Most sessions are conducted via video conferencing for maximum flexibility and convenience, without losing the depth or quality of connection.
What makes this approach different?
You’re not just being told what to do. You’re actively involved in the process—bringing your insights, experience, and vision to the table. We bring structure, proven methods, and supportive guidance.
The result: a dynamic coaching partnership that drives real, lasting transformation—both in your business and beyond.
Non-agents.
A funny thing happened—our clients began asking if we could work with non-real estate agents. While this isn’t the primary focus of our business, we’ve found that our approach resonates with a wide range of entrepreneurs and individuals, from those starting a new venture to those transitioning into retirement and seeking their next adventure.
We continue to rely on the Fundamental Improvement + Growth (FIG) Method, a versatile framework that adapts to any stage or goal. Our mission remains the same: to help people create meaningful change and build the fulfilling future they deserve.
Programs.
Everyone starts here
Your Dream Business Challenge
Reimagine the business—and life—you always wanted.
This 6-week guided experience is designed for seasoned real estate agents who feel stuck, overwhelmed, or out of alignment. Whether you’re burned out, craving clarity, or simply ready for change, this challenge gives you the space and structure to reset and rebuild—on your terms.
Using a simple, proven framework, you’ll step back from the daily grind to reassess your direction and take back control. You’ll clarify what matters most, align your business with what is most important, and develop a clear path toward consistency, stability, and personal freedom.
What sets this program apart?
It’s tailored to your unique experience, skill level, life stage, and vision. No one-size-fits-all templates here—just a personalized, practical process to help you make real progress in the areas that matter most to you.
Whether your goal is to:
    •    Get more clients (without burning out)
    •    Achieve financial stability and freedom
    •    Create sustainable daily, weekly, and monthly routines
    •    Reduce stress and overwhelm
    •    Or simply fall back in love with your business…
This is your next step.
A limited number of agents are accepted into the program each month to ensure personalized support.
Get started today—and begin building Your Dream Business.
Ongoing Support
Club FIG
These small working groups provide a Community of like minded individuals looking to continue to improve and grow and create positive change. Participants meet twice monthly via video conferencing to review progress and plans and have an exchange of experiences and ideas with other group members. There are also opportunities for supplemental private one-to-one business advisory and coaching sessions. Clients must first complete the 6-Week Your Dream Business Challenge.
Ongoing Support
REboot Programs
Quarterly reviews are available for existing clients as well as opportunities for past clients who need to refresh. During the REboot, clients will review business, vision, and strategy and check alignment with what is most important. Clients will strategic areas for productivity and efficiency improvements. Programs can be delivered in group settings or one-on-one with their Advisor/Coach via video conferencing. Â
5 Promises.
Change
If you are serious about creating positive change and make a sincere effort, you will be amazed at the progress you can make using the FIG Method and programs.
Peace
By aligning with what is most important and focusing on the tasks, habits, and projects that move you in that direction, you will experience a new found peace.
Fitness
Your morning routine will improve your physical and emotional fitness and create a ripple effect to meet the challenges of business and daily life.
Finances
Fear of financial insecurity will leave you. You will develop an abundance mindset by first gaining financial clarity and then creating your money flow system that is aligned with your purpose.
Perspective
You will learn to deal with the issue at hand and stay in the present by reducing the tendency to judge yourself about the past or worry about the future.
